As one of the biggest winter sports competitions in the world, the FIS Snowboard World Cup 2008-2009 competitions will take place across 22 cities in 16 countries between September 2008 and March 2009. Broadcasters in more than 80 countries will cover the FIS Snowboard World Cup and LG’s logo will appear on athletes’ uniforms, outdoor billboards and special product experience booths. LG will also sponsor Big Air events, another major part of the FIS Snowboard World Cup, in 20 major cities across the United Kingdom, France, Sweden, Canada, Russia and ten other countries. Organizers will build a large ramp similar to a ski slope for events in each city. A number of other events including concerts and LG promotional events will take place around the Big Air events. “LG is sponsoring the FIS Snowboard World Cup because it fits well with our image as a company that takes on new challenges to create electronics that are stylish, innovative and in tune with our...